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DesignStop.Com is here to help by steering you towards quality books that won't waste your money. On this page are a number of great web business books that I encourage you to check out ... I don't want you to miss it so I'll mention it again - be sure to see my number one book recommendation if you haven't already. You can find it here. It is a web business book. All the links below
take you to amazon.com
where you can read more thorough descriptions, read customer reviews,
and safely purchase any of the books. |
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Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. Seybold (Contributor), R. T. Marshak, Ronni Marshak Patricia Seybolt's consulting firm helps large companies adopt new technologies. In this book she shows us how sixteen large companies have successfully implemented comprehensive internet strategies. Emphasis is on how the internet is being used to inhance and strengthen their customer-to-business relationships. The book is an effective primer on commerce in the age of the internet. Its focus is on helping readers grasp the big picture - precisely what you need if you are to play any kind of significant role in the shift of businesses into the internet age.
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Enterprise.Com : Market Leadership in the Information Age by Jeff Papows, David Moschella This book is about the transformations underway in the business world as a result of advances in information technologies. The book looks at what is happenning now and looks at the implications on the businesses of the future. Jeff Papows perspective, as the President and CEO of Lotus, is an insiders view of the impact of new technologies. He knows firsthand the hurdles and benefits facing large enterprises as they are forced to reinvent themselves as a result of new technologies. He explains how information technologies can be used for strategic and competitive advantage. He also discusses the hurdles enterprises face. I'm struck by how this book illustrates the importance of leadership in dealing with change - Lotus is fortunate to have Papows. A great web business book.
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Permission Marketing by Seth Godin, Don Peppers Review is in the works ... ( Great cover eh? ) |
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The End of Marketing As We Know It by Sergio Zyman Review is under construction ... |
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Business-To-Business Internet Marketing : Five Proven Strategies for Increasing Profits Through Internet Direct Marketing by Barry Silverstein Sorry but my review was eaten by dog on my way to school ... |
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Essential Business Tactics for the Net by Larry Chase I forgot to write a review. Check at amazon.com - they are smarter than me and you'll probably like what they say more than anything I could ever say ... |
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If you haven't
already seen it, be sure to see the first page of great web business books
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